Breakthrough Study on Not-for-Profit Workforce launched to reveal insights and opportunities for NFP organisations and workers
The Australian Not-for-Profit Workforce Study, the largest on and for NFP organisations, employees and volunteers, was launched today. It supports the sector and helps our communities by informing:
> NFP Practice: for enhanced leadership, capabilities and impact of NFP organisations,
> NFP Policy: for increased efficiency and sustainability of the NFP sector, and
> NFP Funding: for better investments in and conversion of NFP capacity building.
The national study is using state-of-the-art cloud technology to provide free, science-driven workforce analytics to all participating organisations and respondents, something never seen before in the sector.
“The Workforce Study addresses staff development, well-being, engagement, and productivity. It also charts the needs for developing critical knowledge, skills, and abilities to succeed in the NFP sector.” said study leader Dr Ramon Wenzel, from the Centre for Social Impact at the University of Western Australia.
With 1 million staff employed in the NFP sector and an additional 5 million volunteers across Australia, their health, engagement, and continuous learning are key for NFP organisations to survive and thrive.
Paul Murnane, Executive Chair of the Australian Scholarships Foundation, said that “NFP organisations spent more than half of their expenses on staff, meaning employees and volunteers are simply irreplaceable. Investing in the sector’s people is the single biggest opportunity for greater impact“.
NFP organisations are under increasing pressure to deliver more, innovate, adapt and compete. The new study follows on from the pioneering research on the Social Return on Education Training that has shown that NFP organisations that focus on and develop their staff, do better. Now it is about the How to do it.
“Every day, all Australians benefit from the essential work of the NFP sector, but there is a distinct lack of attention and resources directed to these employees and volunteers. The study will bring more scientific rigour and practical evidence to the management of NFP organisations and people.” said Dr Wenzel. All findings will be freely shared with the sector. No invitation is needed. Go to learningforpurpose.org/study
Participating NFP organisations will receive their own free Workforce Analytics Dashboard: at-a-glance reporting to understand staff learning, engagement, well-being, and more than 30 key metrics that matter for people, performance, and purpose. NFP organisations can invite all their employees and volunteers to get immediate insights and compare their relative position to NFP sector benchmarks.
Participating NFP employees and volunteers will obtain a free Personal Analytics Report with insights and suggestions on their job satisfaction, work autonomy, professional development, well-being, and more.
Wenzel said “Measurement is key to inform practice, policy, and funding so that NFP work can translate to bigger impact. We built the infrastructure and dramatically lowered the cost, the analytics are free.“
Dr Ramon Wenzel, Study Lead, Univ. Western Australia, firstname.lastname@example.org
Paul Murnane, Australian Scholarships Foundation, email@example.com
The national study is realised by Learning for Purpose, an initiative by the Centre for Social Impact, The University of Western Australia, and supported by the Australian Research Council, EY, Australian Scholarships Foundation, and Australian Executor Trustees.
To learn more, complete the survey, and invite staff, go to
To understand and see the Workforce Analytics, go to
Explainer Video (2min)
firstname.lastname@example.org | (08) 6488 5353
Media Kit: Illustrations, Photo, Bio, Logos, Content
Learning for Purpose | An initiative by the Centre for Social Impact, The University of Western Australia
Learning for Purpose is an independent, non-partisan, national initiative to research and realise capability development in the Australian Not-for-Profit Sector. We seek to systematically understand and improve the means through which individuals and organisations gain and sustain the knowledge, skills, and abilities for a better world. The initiative is led by the Centre for Social Impact at the University of Western Australia Business School in collaboration with the Not-for-Profit sector, social enterprises, universities, government partners, industry and philanthropists. We have a vision for a thriving Not-for-Profit sector that attracts, develops, retains and motivates the best talent to achieve great things. www.learningforpurpose.org/about
Partners of the Australian Not-for-Profit Workforce Study
The Australian Not-for-Profit Workforce Study is realised by Learning for Purpose, an initiative by the Centre for Social Impact, The University of Western Australia, in collaboration with researchers at the University of New South Wales and Swinburne University; and through the support of the Australian Research Council, EY, Australian Scholarships Foundation, and Australian Executor Trustees. This is not a commercial survey; all data is confidential, used for research only, and will not be shared or sold. UWA Human Research Ethics Approval (RA/4/1/8885).