Dr Afshin Tanouri
Dr Afshin Tanouri serves as the Director of the Flinders MBA program.
His research and teaching focus on social marketing, digital marketing, gamification, transformative services research, and services marketing. Dr Tanouri’s work explores how digital technologies—particularly gamification—can foster positive outcomes for individuals and communities. He has developed gamified services aimed at promoting mental well-being and reducing alcohol consumption, and his research has appeared in top-ranked journals such as the Journal of Services Theory and Practice, Journal of Services Marketing, and Behaviour & Information Technology Journal.
In the classroom, Dr Tanouri is passionate about integrating gamification, engaging industry partners, and incorporating the latest research into his teaching. He has pioneered several game-based learning activities covering topics like digital marketing, sustainability, and business ethics. Drawing on professional experience across various industries—including publishing, automotive, and pharmaceuticals—he regularly collaborates with businesses as guest speakers, clients, and case study providers, ensuring that his courses align closely with real-world challenges and industry needs.