Stories as Data: Qualitative Methods Toolkit Masterclass

Deepen your understanding of how people experience programs and policies through rich, contextual insights that numbers alone can’t capture.

Thu 19 March 2026 (Perth)

This reflective and practice-oriented session is designed for professionals in government, not-for-profits, corporate social responsibility, social enterprises, and consultancy firms. You’ll explore key qualitative techniques, from interviews and focus groups to thematic analysis and learn how to apply them to uncover stories, patterns, and perspectives that drive meaningful evaluation and learning.

Learning outcomes

By attending this workshop, you will be able to:

  • Explain the role and value of qualitative methods
  • Develop an understanding of positionality in research
  • Plan and conduct high quality qualitative data collection
  • Critically analyse qualitative data
  • Translate qualitative data into stories and actionable insights

Workshop content

  • Why qualitative evaluation matters
  • The qualitative paradigm and positionality
  • Designing qualitative research
  • Conducting interviews and focus groups
  • Making sense of the data
  • Triangulating with quantitative data
  • Creating stories that communicate findings

Facilitators

Lisette Kaleveld Lisette Kaleveld is a social researcher and a Research Fellow at the Centre for Social Impact UWA . She has worked on research and evaluation projects conducted in academic/research contexts as well as for the not-for-profit sector, as a public servant and as an independent consultant. Lisette has led a significant number national, state-wide and locally based evaluation projects as the principal researcher/team leader, and has undertaken capacity building projects including facilitating training, tools and frameworks for community development officers to measure the impact of their work in local government. Lisette’s evaluation experience spans the mental health sector, education and disability sectors. Lisette is convener for the Australian Evaluation Society (WA Branch).

Upskill with the Centre for Social Impact UWA

For further details or if you have any questions, please contact Mags Martin on 08 6488 5691 or margaret.ritchie@uwa.edu.au